creative strategy · digital innovation · leadership
Innovation-driven and hypercreative, I ❤️ transforming complex business landscapes into clear, compelling value propositions and creative visions that resonate. As an empathetic leader with a user-centric, design-driven approach, I guide teams to deliver solutions that connect.
My journey is grounded in a simple truth: when creativity meets strategy, real change happens. From leading teams on major rebrands and campaigns for names like UEFA Champions League and Art Basel, I’ve seen the power of smart design and clear strategy to wake up and connect with people all over the globe.
Working with Wondrous LTD, Ginetta, and others wasn’t just about building digital products; it was about digging into the 'why'—driving changes that people can feel and that align with what a business really needs.
By blending the art of design with the science of strategy, we get to the heart of what people need and deliver it in ways that can make a huge difference.
I'm passionate about leveraging this blend of skills to help organizations innovate and excel, believing that at the core of every successful venture lies a powerful vision that guides its direction and impact.
Simon Thomas
“Peter is adept at both the creative and commercial sides of the business, able to successfully cross the boundaries between brand, strategy, design and frontline revenue generation. An innovative thinker, he can be relied on to come up with original ideas and solutions and his collaborative approach to working within a team is well appreciated by his colleagues.”
Adrian Bult