After graduating from university, I joined the meteoric rise of TEAM Marketing, in the brand department. My role involved developing the UEFA Champions League brand, ensuring its prestige and global recognition. Later, I transitioned to the event side, working closely with UEFA and various external agencies to maintain the high standards and seamless execution required for such a monumental operation.
Brand Development · Creative Services · Creative Execution
At TEAM Marketing, we managed the entire operation behind the UEFA Champions League, encompassing TV and sponsorship rights sales and event implementation across 32 European stadiums. My role spanned various aspects, from crafting sales presentations to redeveloping the brand on a triennial basis and ensuring seamless execution at each venue. Additionally, I was responsible for the development of a centralized CMS to enhance collaboration with our partners, streamlining our processes and improving efficiency.
Global Brand Development · Global Creative Campaigns
In addition to the triennial brand refresh and stadium execution, we were responsible for developing the identity of the UEFA Champions League Final and the UEFA Europa League Final each year, incorporating specific local design elements.
