Summary
With a foundation built at Hyperwerk and the University of St. Gallen, I’ve honed my skills in leadership and innovation. My journey has taken me from pioneering roles at startups to shaping the creative direction for global brands like Art Basel and the UEFA Champions League. At Ginetta and Wondrous, I led teams to new heights, emphasizing the importance of understanding business needs and solving problems with a user-centric approach. My ventures, including The Literoom, highlight my dedication to making art accessible and fostering creativity. Through every role, my focus remains on creating impactful, efficient solutions that drive real change.
Quotes
“Peter is adept at both the creative and commercial sides of the business, successfully crossing the boundaries between brand, strategy, design and frontline revenue generation. An innovative thinker, he can be relied on to come up with original ideas and solutions and his collaborative approach to working within a team is well appreciated by his colleagues.” Simon Thomas
“As the founder and creative mind behind the Literoom, Peter has brought the possibilities of digitization to the art world and inspired countless startups to embrace the challenge”. Adrian Bult
Experience
Studio Lead [ad interim] · 2024 - Present
Currently leading the business model development, brand development, and marketing strategies for a tech startup enhancing user experiences in the cultural sector. understanding the market. creating new possibilities.
Co-Founder · 2021 - Present
The Literoom’s Second Iteration: An accelerator incubator designed to support emerging talent and foster creative entrepreneurship. Responsible for mentoring startups, providing strategic direction, and facilitating growth opportunities within the art and creative industries.
Location Lead · 2022 - 2023
Responsible for the opening of the new location in Basel. Spearheaded operations, business development, and creative initiatives. Led the local teams to align with the company’s strategic goals, fostering growth and enhancing market presence.
Managing Partner, Design Director · 2019 - 2022
Transformed the agency by redefining client interaction strategies and expanding the team from 12 to 34 members within 14 months. Led business development, strategy, and sales initiatives, driving significant growth and establishing a strong market position.
The Literoom 1.0
Founder · 2011 - 2018
Founded a platform aimed at making the art market more accessible. Curated a roster of international artists, offering affordable, ready-to-hang art pieces. Successfully scaled the platform, culminating in its acquisition by Swiss retailer “Interio” in 2018.
Global Creative Lead · 2017 - 2019
Directed the visual identity and creative campaigns for Art Basel, one of the world’s premier art fairs. Managed the global creative team and launched the first video campaigns, humanizing the gallerists. Overhauled the brand architecture, including the creation of two new sub-brands.
Private Art Collection
Head of Product · 2012 - 2015
Developed bespoke software for a Swiss private art collection, enhancing the management and accessibility of the collection. Collaborated closely with the software development team to create user-friendly solutions.
Creative & Brand Lead · 2007 - 2012
Designed and implemented visual identities for the UEFA Champions League and Europa League. Enhanced the brand’s global recognition through innovative design solutions and strategic visual communications.
Visiting Lecturer · 2020 - Present
I get to talk about Innovation & Business Model Development for the Executive Master of Art Market Studies - which fills me with excitement and joy.
Concierge Bar
Initiator & Co-Founder · 2010 - 2016
I co-founded a bar. Opened in 2011 and closed in 2016. It was our favourite bar. It might have been yours too.
Education
HyperWerk · BSc Service Design · 2003 - 2005
University of St Gallen · CAS Digital Innovation and Business Transformation · 2017
Hyper Island · Certificate in Executive Leadership · 2021